MotoItalia Philippines, Inc., a synergy between GBI (Garden Barn Inc.) and the Autohub Group, hosted a launch party last October 15, 2009 to announce their appointment as the authorized Philippine distributor of Piaggio & C.S.p.a., Italy ‘s line of stylish scooters under the Piaggio, Vespa and Gilera brands.
The MEMBERS ONLY Club at The Fort, Bonifacio Global City was packed with over 200 guests from government, media, scooter communities, showbiz, business sector and the motoring industry. The La Polizia launch theme, saw the venue converted to a police station where hot foreign and local models served as police officers, and “reprimanded” the guests who came in as traffic violators. The strict policemen and women assisted the guests with their “mug” shots, riding safety seminar and “license releasing”.
Men and women clad in scooterista chic outfits were in a festive mood the entire evening. Ruffino Wines took care of the drinks, while AGV Helmets and Ben Sherman raffled off helmets and Target shirts, respectively. Piaggio product audio visual presentations flashed on Philips wide screen TVs kept everybody entertained. The major partners for the event were Standard Insurance, GoldPlan Insurance Brokers and Motul True Performance Oil.
The unveiling of the selected models from the 3 scooter brands was the highlight of the party. Guests were heard voicing their oohs and aahs as they admired the Piaggio, Vespa and Gilera units while they were being undressed from their covers.
MotoItalia aims to actively promote scooter riding in the Philippines as a stylish, modern, environment-friendly and fun way to move around the city. Affordable financing schemes in tie up with BPI, will enable a larger number of novice and expert scooter enthusiasts gain easier access to owning one of these iconic vehicles.
For additional information, please contact MotoItalia Philippines, Inc. at (632) 860-8888 loc 125 through Jonah Guzman, or (63) 922-882-3648 and (632) 7210765 through Enrico de los Reyes, or log on to www.motoitaliaphil.com.
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