Iconic brand, Mini, celebrated its 60th birthday all around the globe this year, with Mini Philippines celebrating with a display at Eastwood Citywalk last weekend. To celebrate the occasion, on display was a classic Mini alongside its latest brethren, the Mini Monte Carlo, Mini John Cooper Works Countryman, Mini Clubman, and the Mini Convertible.
Guests were treated to a History Wall which showcased Mini’s storied heritage and milestones, the highlights of which were the legendary sketch concept by designer, Sir Alec Issigonis, the momentous triumph at the Monte Carlo Rally and as the Beanmobile in the TV Show, Mr Bean.
A live art mural painting session by local artist, Frances Dandan, took place at the display along with a magic show, acoustic performances from local bands and a special Mini photobooth as well as games and raffles.
The much awaited moment was when the Mini 60 Years Edition was unveild, an exclusively-designed anniversary model to commemorate six decades of passion and driving fun.
As part of the occasion, more than 135 Mini owners and their friends met up at up north in Mini Pampanga and down south in Mini Alabang before all coming together at the Megatent in Libis, forming the number ‘60’ with their cars.
“With its rich heritage and impact on contemporary culture, Mini is more than the car – it is also a lifestyle that celebrates the connections between people, as well as the passion for life,” said Willy Tee Ten, President of Mini Philippines and Autohub Group of Companies. “It gives us great pleasure to bring together the growing Mini community in one place to celebrate this storied brand. We thank all Mini fans for journeying with us, and together, we look forward to the next 60 years!”