With its inventive spirit, MINI continues to turn heads with its iconic design both on and off the track. MINI celebrates its 60th birthday this year, and to this day, there is no other brand quite like it. To commemorate this landmark occasion, MINI Philippines will be celebrating ’60 Years of MINI’ at Eastwood Citywalk from October 19-20, 2019.
As part of the celebration, MINI Philippines will be launching the MINI 60 Years Edition, an exclusive design model highlighting the British origins of MINI, and will be gathering more than 135 MINI owners and their friends together to create a special ‘60’ formation with their MINI cars at the Eastwood Mega Tent on Sunday, October 20, 2019.
“With its rich heritage and impact on contemporary culture, MINI is more than the car–it is also a lifestyle that celebrates the connections between people, as well as the passion for life,” said Willy Tee Ten, President of MINI Philippines and Autohub Group of Companies. “It gives us great pleasure to bring together the growing MINI community in one place to celebrate this storied brand. We thank all MINI fans for journeying with us, and together, we look forward to the next 60 years!”
MINI 60 Years Event
Fans and friends of MINI will be treated to a weekend that is designed to delight and surprise brand aficionados at every turn. Upon their arrival at the Central Plaza, the guests will be greeted with a special line-up of classic Mini cars. It was a perfect blend of tradition and modernity as the classic cars provided a unique backdrop for guests as they got up close with the modern MINI models in the heart of the event–the MINI Monte Carlo, MINI Countryman John Cooper Works, MINI Clubman, and the MINI Convertible.
Guests are also invited to take a walk down memory lane with the MINI History wall, showcasing the rich heritage of MINI and key brand milestones. Highlights will also include the legendary sketch of the Mini concept by car designer Sir Alec Issigonis, the brand’s momentous triumph at the Monte Carlo Rally, as well as its presence on television as the ‘Beanmobile’ in the world-beloved sitcom “Mr. Bean.”
However, the star of the weekend will be the MINI 60 Years Edition, the exclusively designed anniversary model to commemorate six decades of passion and driving fun.
Throughout the weekend guests will be treated to exciting activities such as live art demonstrations, street magic performance, acoustic acts from local musicians, a special MINI photobooth to memorialize their time at the MINI 60 Years Event, as well as games and raffles conducted by MINI Philippines.
‘MINI 60’ car formation
MINI Philippines brought more than 135 MINI owners and their friends together to create a special ’60’ car formation with MINI vehicles. Organized in conjunction with the MINI Car Club of the Philippines, this landmark occasion will be held at the Eastwood Mega Tent, with the owners gathering at MINI Pampanga and MINI Alabang before commencing the celebratory drive to the Mega Tent.
“The MINI community in the Philippines has the most enthusiastic fans who appreciate driving fun, expressive design and premium quality,” said Tee Ten. “It’s fantastic to have so many MINI owners join this milestone event. A big thank you to all of our MINI customers for their continuous support, and we look forward to doing even more with the MINI community in the years ahead.”