WITH its inventive spirit, MINI continues to turn heads with its iconic design both on and off the track. MINI celebrates its 60th birthday this year, and till this day, there is no other brand quite like it.  To commemorate this landmark occasion, MINI Philippines celebrated 60 Years of MINI with more than 200 guests at Eastwood Citywalk on October 19 and 20.

As part of the celebrations, MINI Philippines launched the MINI 60 Years Edition, an exclusive design model highlighting the British origins of MINI, and brought more than 135 MINI owners and their friends together to create a special “60” formation with their MINI cars at the Eastwood Mega Tent on October 20.

“With its rich heritage and impact on contemporary culture, MINI is more than the car—it is also a lifestyle that celebrates the connections between people, as well as the passion for life,” said Willy Tee Ten, president of MINI Philippines and Autohub Group of Cos. “It gives us great pleasure to bring together the growing MINI community in one place to celebrate this storied brand. We thank all MINI fans for journeying with us, and together, we look forward to the next 60 years!”

MINI 60 years event

Fans and friends of MINI were treated to a weekend that was designed to delight and surprise brand aficionados at every turn. Upon their arrival at the Central Plaza, guests were greeted with a special lineup of classic Mini cars. It was a perfect blend of tradition and modernity as the classic cars provided a unique backdrop for guests as they got up close with the modern MINI models in the heart of the event—the MINI Monte Carlo, MINI John Cooper Works Countryman, MINI Clubman and the MINI Convertible. Guests then took a walk down memory lane with the MINI History wall, showcasing the rich heritage of MINI and key brand milestones. Highlights included the legendary sketch of the Mini concept by car designer Sir Alec Issigonis, the brand’s momentous triumph at the Monte Carlo Rally, as well as its presence on television as the Beanmobile in the world-beloved sitcom Mr. Bean.

However, the star of the weekend was the MINI 60 Years Edition, the exclusively designed anniversary model to commemorate six decades of passion and driving fun. The launch of the MINI 60 Years Edition kicked off with a heartwarming video of MINI owners sharing memories about their beloved cars, as well as stories about the close-knit MINI community in the Philippines.

‘MINI 60’ car formation

MINI Philippines brought more than 119 MINI owners and their friends together to create a special 60 car formation with MINI vehicles. It was a sight to behold as the cars, each bearing special 60 Years decals and flags, streamed into the Mega Tent to take their place in the formation. “The MINI community in the Philippines has the most enthusiastic fans who appreciate driving fun, expressive design and premium quality,” said Tee Ten. “It’s fantastic to have so many MINI owners join this milestone event. A big thank you to all of our MINI customers for their continuous support, and we look forward to doing even more with the MINI community in the years ahead.”

[Source: BusinessMirror.com.ph]